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Posts Tagged ‘Noah J Goldstein & Robert B. Cialdini’


The Ex-Files
Vandana Shah | Penguin | Rs 299

Screen Shot 2015-01-11 at 9.07.05 PMTechnology has made us believe that we all live in a global village, ground facts however are different. Each nation and each society is bound by its own mores and social inequities. Vandana Shah’s coming of age autobiography about a 3-year-old marriage and a 10-year-long divorce reflects the conflicted India we live in. On one had we have ‘well-to-do’ and ‘well-educated’ people who feel entitled to control women (be it fathers, relatives, husbands, sons), and on the other we have Shah, who’s asking, “Will someone please get up and change this system?” It’s a long battle. Still.

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The Small Big
Steve J Martin, Noah J Goldstein & Robert B. Cialdini | Profile Books | Rs 399

Screen Shot 2015-01-11 at 9.07.27 PMModern studies in the field of neuroscience, cognitive psychology, social psychology and behavioral economics have given us many insights about how we react and why. The authors of this book have gathered some of these ‘insights’ to help people organize their businesses and manage their employees. These tips warn the writers need to be used judiciously and wisely, “Trying to use too many tools of persuasion at once could actually make it more difficult to achieve the outcome you are hoping for.” In other words, the tips may not work all the time!

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Pathfinder
Angie Sage | Bloomsbury | Rs 350

Screen Shot 2015-01-11 at 9.07.43 PMEveryone needs magic. Angie Sage re-kindles it in her story of Alice Tod Hunter Moon, a young Pathfinder who leaves her seaside village in search of a lost friend, Ferdie. Rumour has it that Ferdie has been taken by the mysterious creature caked Garmin and Alice needs to rescue him. Set against the backdrop of Cornwall marshlands, this story is part of a trilogy sequel to the adventures of Septimus Heap and Jenna, the princes. For those who love the warmth and humour of Sage’s stories this trilogy is a special gift this season. Enjoy it.

(The above reviews appeared in Sunday edition of the Mail Today, New Delhi, dated 28 December 2014.)

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